MINI took over Munich’s up-and-coming cultural warehouse, Lovecraft during the IAA mobility fair, turning it into a futuristic playground for the new MINI Family. The seven-story space was packed with installations, performances, and immersive experiences, all showcasing the MINI family in unexpected ways.

Award-winning poet Sophia Thakur brought the MINI Family to life with her words, proving that MINI’s world can be interpreted through any art form. After her performance, guests headed upstairs for a night of mind-bending tech, design, and sound experiences.

The second floor became a stage for unforgettable performances. Rapper Tierra Whack shared her lyrical genius, followed by Sophia Thakur’s “Big Love” track – a collaboration with Grammy winners Telz and GuiltyBeatz. All this against a backdrop of Unreal Engine-created content that had the crowd mesmerized.

Finally, DJs JAEL and Anais B took the reins, keeping everyone dancing until the early hours of Sunday morning.