Reinventing a 68 year old tradition into a game changing journey...
All aboard the FIFA World Cup Express! Moving away from the typical gala dinner, we created a fantastical immersive journey through Russia, disembarking at all host cities, delighting guests with local culture, customs, and gastronomy. The official opening celebration attended by 1,500 prestigious FIFA guests at the landmark Gostiny Dvor, Moscow.
The Department created and produced the entire experience in collaboration with local Russian talent delighting guests with local culture, customs and gastronomy, a bespoke 360 entertainment programme and immersive set design.
