A successful partnership
The Department collaborated with the BBC to bring all major music festivals, and awards ceremonies, to an online audience, whilst putting our unique immersive stamp on events. Some of the events include: Glastonbury, Reading Festival, 6Music Festival, Proms in the Park, Radio 1 Teen Awards, Radio 1s Big Weekend, and the BBC Music Awards. We have helped bring to life some epic moments in our time but some of the highlights include: bringing the first-ever truly digital Glastonbury to life in 2013 – with 6 major stages, and other bespoke content streamed 24 hours throughout the festival, working with Youtube to bring a 360 camera rig experience to viewers, having the most retweeted Vine Booth of all time with 1D at the BBC Music Awards 2014 and orchestrating 1 Direction’s flight over a crowd of screaming teenagers at Wembley on a magic carpet!
The Results
Glastonbury 2016:
2.7 million Live Video requests
9.2 million on-demand video requests
4.5 million unique UK browsers
5.2 million UK and international views on YouTube
Adele’s set gained 677,180 requests and Coldplay gained 538,620
Reading and Leeds festivals:
935,000 unique browsers – up 46% year on year
327,000 Video: Live Requests, up 2,316% year on year