World’s First Immersive Drive Through Experience
Starring Milla Jovovich, ‘The Night That Flows’, a seven scene interactive production saw 100 lifestyle journalists immersed in the journey of one amazing fictional night as it unfolded across five European cities, in a disused warehouse space in East London, to celebrate the launch of the Toyota C-HR.
Guests travelled through Berlin, Milan, Paris, Barcelona and London, with each scene drawing inspiration from of the Toyota C-HR’s design pillars, whilst merging cutting edge technology with the theatrical.
Results
100 lifestyle journalists and influencers from 20 markets
3 personalised pieces of content delivered to 100 media
Social reach of 37m
Over 439 pieces of editorial coverage
Editorial reach of over 838M
