Celebrating 140 Years of Firsts Through Immersive Storytelling
Breitling, a legendary Swiss watchmaker with over 140 years of bold heritage, sought to create an immersive Pop-Up Museum celebrating its legacy while highlighting modern innovations.
The goal was to engage both long-time enthusiasts and new audiences with an interactive, captivating experience.
We designed a high-end museum experience blending Breitling’s history with interactive technology. Visitors explored curated displays of rare archival pieces, enhanced by bespoke lighting and creative design.
Innovative Tech Elements
Micro-Cinema
Interactive Watch Showcase
AI Recreation of Leon Breitling
Flight Simulator
Gallery
