The Department have pulled together opinions and predictions from some of the most prominent players within the immersive marketing sector. They cast a light on how brands can be at the cutting edge of creative immersive technology in 2023.

With advances arriving at such a thrilling rate, so too are opportunities in immersive; from blending realities to creating brand worlds in the metaverse, to advanced data capture that digital marketers could only dream of before now. Equally as exciting is how Artificial Intelligence is now open to all and the endless possibility to create unique hard-hitting immersive experiences.