What: The World’s First Drive Through Immersive Theatre Experience.
Who: Toyota starring Milla Jovovich, alongside a cast of European Talent.
Where: A disused warehouse space in East London
The Numbers: 1 drone, 3 custom created projections, 5 cities represented in 7 carefully curated unique spaces, 7 Technical Partners, 50 cars driven, 100 lifestyle journalists, 100 personalised experiences filmed, 220 cast and crew.
Titled ‘The Night That Flows’, this seven scene interactive productions saw 100 lifestyle journalists immersed in the journey of one amazing fictional night as it unfolded across five European cities, to celebrate the launch of the Toyota C-HR. Guests travelled through Berlin, Milan, Paris, Barcelona and London, with each scene drawing inspiration from of the Toyota C-HR’s design pillars, whilst merging cutting edge technology with the theatrical.
© The Department 2016